| A | B |
| balance sheet | shows the company’s assets (items of value, including cash, property, and equipment) and its liabilities (amounts owed) at a specific point in time |
| Business Cycle | the ups and downs of the economy; also called the economic cycle |
| Breakeven Point | the minimum attendance and sales required to cover all of the expenses of organizing, promoting, and running the event |
| Business Plan | a formal, written document that provides the details for a proposed new business |
| budget account | : A credit account that allows for payment of a purchased item over a certain time period without a finance charge |
| Contracts | agreements enforceable by law that detail the business transaction |
| Cold Calling | Contracting potential customers at random without researching customers’ needs first |
| Comparitive Advantage | The capability to produce products or services more efficiently and economically then the competition |
| Distribution | the locations and methods used to make products available to customers |
| blue-chip athletes | individuals who are excellent athletes and demonstrate good character and leadership qualities on and off the field |