| A | B |
|---|
| Advergame | An electronic or online game that incorporates marketing content to promote a product of service |
| Advertising | A paid form of communication delivered by a product maker or seller to consumers |
| Astroturfing | Creating a fake grass-roots effort |
| Advisers | Financial and business counselors for celebrities |
| Agent Contract | An agreement in which an athlete allows a person or agency to represent the athlete in marketing the athlete’s ability and name |
| Amateur Athlete | Someone who is not paid, but plays for enjoyment and challenge |
| Assets | Items of value, including cash, property, and equipment |
| Bait and Switch | A product that is advertised at a great price is “out of stock” when customers want to purchase it, and the salesperson then tries to sell customers a higher-priced alternative |
| Brand | the name symbol, word, design, or combination of these elements that identifies a product, service, or company |
| Amphitheater | oval-shaped outdoor theatre area |
