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02 Socially Responsible Marketing Vocab

AB
international tradethe sale of products and services to people in other countries
green marketingconsists of marketing activities designed to satisfy customer needs without negatively impacting the enviornement
social responsibilityconcern about the consequences of actions on others
consumerismthe organized actions of groups of consumers seeking to increase their influence on business practices
boycottan organized effort to influence a company by refusing to purchase its products
ethicsmoral principles or values based on honesty and fairness
code of ethicsset of standards or rules that guide ethical business behavior
self-regulationtaking personal responsibility for actions


IN

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