| A | B |
|---|
| Market | Describes all customers who have a need or want for the product and the resources to make the purchase. |
| Marketing | An ongoing process designed to satisfy the needs and wants of customers. Also known as the process of developing, promoting, and distributing products or services to satisfy customers' wants/needs. |
| Sports Marketing | A growing division of the marketing field that focuses on the business of sports and the use of sports as a marketing tool. |
| Marketing Concept | A business that focuses on satisfying customer needs and wants while making a profit. |
| Distribution | Requires the business to find the best method of delivering goods and services to customers. |
| Marketing-Information Management | Involves gathering and analyzing information to improve decision making. |
| Pricing | This requires the business to determine the most appropriate pricing strategy for their product. |
| Product/Service Management | Acquiring, developing, and improving products to better serve customers. |
| Promotion | Any strategy used to communicate with customers about the products or services offered by the business or organization. |
| Selling | Any face-to-face contact with customers to determine and satisfy their needs and wants. |
| Financing | Involves budgeting for business operations and offering assistant to customers in buying the business' products. |
| Target Market | A specific group of consumers an organization selects as the focus of its marketing plan. |
| The Marketing Mix | Product, Place, Price, Promotion |
| Product | Whatever a business offers to customers to satisfy needs and wants. |
| Need | A basic necessity, such as food, clothing, or shelter. |
| Want | Any unfulfilled wish that is not a basic requirement. |
| Discretionary Income | The amount of money people have available to spend after paying for necessities. |
| Channel of Distribution | The path that a product takes from the producer to the consumer. |
| Mass Media | Describe any media used to distribute an even tot a large number of people. |
| Tent Pole Movie | Name given to a movie that is so important and profitable that it provides essential support for the studio and makes up for the less successful movies. |
