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03 Marketing Begins with Economics Vocab

AB
scarcityunlimited wants and needs, combined with limited resources
command economywhen the government answers the three economic questions
free economywhen resources are owned by individuals rather than the government
mixed economywhen some goods and services are provided by the government and some by private enterprise
private enterprisebased on independent decisions by businesses and consumers with only a limited government role regulating those relationships
profit motiverefers to the use of resources to obtain the greatest profit
valuean individual view of the worth of a product or service
consumersindividuals who purchase products and services to satisfy needs
demanda relationship between the quantity of a product consumers willing and able to purchase and the price
producersbusinesses that use their resources to develop products and services
supplya relationship between the quantity of a product that producers are willing and able to provide and the price
macroeconomicsstudies economic behavior in the economy
microeconomicsexamines the relationship between individual consumers and producers
demand curvethe graph that illustrates the relationship between price and the quantity demanded
law of demandas the price of a product increases, less people will buy it
economic marketall of the consumers who will purchase a product or service
economic resourcesclassified as natural resources, capital, equipment, and labor
supply curvethe graph that illustrates the relationship between price and quantity supplied
law of supplywhen the price of a product is increased , more will be produced
market pricethe point where supply and demand are equal
pure competitionwhen many suppliers offer very similar products
monopolya type of market in which one supplier offers a unique product
oligopolyfew businesses offer very similar products or services
monopolistic competitionmany firms competing with products that are somewhat different
economic utilitythe amount of satisfaction a consumer receives from the consumption of a particular product or service


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