| A | B |
|---|
| Impulse Buying | Buying too rapidly without much thought |
| Electronic Shopping | Purchasing goods over the internet |
| Full-Service/Department Stores | Store that offer a wide variety of goods and emphasize customer service |
| Rational Advertising | Advertising that trys to convince you with facts and information |
| Emotional Advertising | Advertising that trys to convince you by appealing to your feelings |
| Promotional Sale | A sale that gives a special price for new or in-season products |
| Generic Products | No name products |
| Unit Price | The price per unit of measure of a product |
| Warehouse Market | A no-frills food outlet emphasizing the sale of large quantities of items at reasonable prices |
| Specialty Stores | Stores that carry a wide variety of products in a narrow line |
| Clearance Sale | A sale in which a price reduction is used to sell items that a store no longer wishes to carry in stock |
| Consumer | A person who buys and uses goods or services |
| Comparison Shopping | Comparing the price, quality, and services of one product with those of another product |
| Price Index | Series of figures showing how prices have changed over a period of years. |
| Consumer Price Index | Shows changes in the average price of goods and services bought by consumers over a period of time |
| Brand Name | A name given to a product or service to distinguish it from other similiar products or services |
| Factory Outlet Stores | Stores selling products at low prices that sometimes have minor flaws |
| Discount Stores | Large stores that sell large quantities of goods at low prices |
| Convenience Stores | A small store that emphasizes the sale of food items, an accessible location, and long operating hours |
| Supermarket | A large full-service food store with a wide variety of brands |
| Grade | An indication of the quality or size of a product |
| Label | A written statement attached to a product giving information about its nature or contents |
| Opportunity Cost | The value of ant alternative that you give up when you buy something else or make another choice |
