| A | B |
|---|
| Naturalistic Observation | the process of watching without interfering with a phenomenon as it ocurs in the natural environment |
| Case Study | An intensive examination of a phenomenon in a particular individual, group or situation |
| Survey | interview or questionaire to directly ask people about their behavior, attitues, beliefs, opinions or intentions |
| Experiments | situations in which the researcher manipulates one variable & then observes the effect of that manipulation on another variable while holding all other variables constant |
| independent variable | factor that is manipulated in an experiment |
| dependent variable | the variable that is observed/measured in an experiment |
| control group | the group in an experiement that does NOT get the treatment (independent variable) |
| experimental group | the group in an experiement that gets the treatment (independent variable) |
| random assignment | the random process of assigning each research participant to an experimental group or control group |
| placebo effect | a treatment that contains nothing helpful but produces benefits because a person believes it will |
| quasi-experiment | a study that does NOT include random assignment. Used when unethical to do a true experiment |
| double-blind design | researcher & participants are both blind to who is receiving a placebo |
| hypothesis | an educated guess that can be tested |
| 5 steps in reserach | form question,hypothesis,test,analyze, conclusion |
| single blind design | only the participants are unaware if they have been assigned to the control or experimental group |
