| A | B |
|---|
| No Market Need | Floppy Disks |
| Ran out of Cash | You're broke |
| Not the right team | The Olympic letdown of the 04 basketball team |
| Get Outcompeted | Your rivals outworked & outsmarted you |
| Pricing / Cost Issues | What you charge and what you put into the product are off |
| User unfriendly product | too difficult for average person to use |
| Product without a business model | a detailed plan |
| Poor Marketing | did not promote or sell in the right place |
| Ignore Customers | Did not use feedback from the people that mattered |
| Product Mistimed | New winter coat released in April |
| Lose Focus | Concentrated on the wrong things |
| Disharmony among the investors | People providing money not happy |
| Pivot gone bad | Significant change in your product that was mishandled |
| Lack Passion | Not really enjoying or in to what you are doing |
| Failed Geographical Expansion | Stayed too small when you should have grown the business |
| No financing or investor interest | failure to generate interest and funds |
| Legal Challenges | Regulations, guideline, policy red tape |
| Did not use network | Relied on yourself ONLY |
| Burn Out | Overworked yourself |
| Failure to Pivot | Did not adjust to changes in the market |
