| A | B |
|---|
| Graphics | used to convey meaning and add appeal |
| Bleed | a print effect in which layout, type, or pictures extend beyond the margin to the physical edge of the page |
| Caption | used to identify an illustration or graphic |
| Dropped Cap | an enlarged character at the beginning of a paragraph used to grab the reader’s attention |
| Pull Quote | a small section of text “pulled out and quoted” in a larger font size; used to draw attention |
| Sidebar | A smaller self-contained story alongside a larger story which may or may not be related; usually boxed with its own headline and set off from the main text |
| End Mark | a symbol, such as a wingding, that indicates the end of an article |
| Nameplate | banner on the front of a document that identifies the publication and usually includes the name of the publication, a logo, and/or motto |
| Main Heading | title of the article, usually set in a larger font |
| Sub Headings | subtitles, usually set in a smaller font than the title; can be used to break up body copy |
| Byline | name of author or contributor of photo or article, usually placed just below the headline or photo or at the beginning or end of the article |
| Kicker | words positioned above a headline, usually as a lead-in or teaser |
| Deck | placed between a headline and an article to provide a segue between the headline and the body of the article |
| Running headings and footers | headers and footers used to indicate dates, page numbers, and/or running titles; help guide the reader |
| Body | the bulk of text in the publication, such as articles and news items |
| Jumpline | line at the end of a continuing article that tells readers which page to refer to for the rest of the article |
