| A | B |
|---|
| Desk research | finding out information from secondary data |
| Field research | the process of collecting primary data |
| Market orientated business | a business which develops products which have been researched and designed to meet the needs of consumers |
| Market research | the process of gaining information about customers, competitors and market trends through collecting primary and secondary data |
| Primary data | information which has been carried out for a specific purpose through direct investigation such as observation and surveys |
| Product orientated business | a business which develops products with little or no market research |
| Questionnaire | a list of questions to be answered by respondents, designed to give information on customers |
| Sample | small group out of a total population |
| Secondary data | information which already exists such as accounts and sales records |
