| A | B |
| Overseeing the team or organization's web site | market research and development |
| Suggesting a company align itself with a certain concert series | sponsorship management |
| Handing out flyers for an autograph-signing session | promotions |
| Organizing food and beverage stands at the state fair | vendor coordination |
| Planning an athlete's special appearance at a local retail store | community relations |
| Creating copy (script) for a radio spot | advertising |
| Arranging travel schedules for important guests | hospitality |
| Writing copy for media guides | media relations |
| Keeping season ticket sales records | ticket management |
| Leasing luxury boxes to corporate clients | sales |
| Managing the pro shop at a golf course | merchandising |
| Conducting product demonstrations at a convention | promotions |
| Writing press releases for a book tour | media relations |
| Securing corporate sponsors for a charity walk/run | sponsorship management |
| Identifying new markets for sporting goods | market research and development |