| A | B |
|---|
| Lossless | A compression scheme in which every bit of the original data can be recovered from the compressed file. |
| Lossy | A compression scheme in which “useless” or less-than-totally-necessary information is thrown out in order to reduce the size of the data. The eliminated data is unrecoverable |
| Template | A standard pre-formatted layout which may contain a color scheme, font scheme, pictures, and preset margins |
| Margin Guides | non-printing lines that indicate the space between the edge of the page and the document contents |
| Gutter | space between columns |
| Ruler Guides | non-printing lines used to precisely align objects |
| Master Page | includes items and formats common to every page; used to maintain layout consistency |
| Prototype | (also called a “comp” or “mockup”) an example of how the final document should appear; often used to show clients in the early stages of design |
| Business Card | small card printed with one's name, professional occupation, company position, business address, and other contact information |
| Letterhead | a printed heading on stationery stating a person's or organization's name and address |
| Flyer | a one-page document posted for public viewing; can be used to advertise a one-time event or for informational purposes |
| Brochure | – informational pamphlet usually folded into sections |
| Newsletter | a bulletin issued periodically to the members of a society, business, or organization; usually outlines news and current events |
| Infographic | graphical representation of information or data intended to present complex information quickly and clearly |
| Graphics | used to convey meaning and add appeal |
| Bleed | a print effect in which layout, type, or pictures extend beyond the margin to the physical edge of the page |
| Caption | used to identify an illustration or graphic |
| Dropped Cap | an enlarged character at the beginning of a paragraph used to grab the reader’s attention |
| Pull Quote | a small section of text “pulled out and quoted” in a larger font size; used to draw attention |
| Sidebar | A smaller self-contained story alongside a larger story which may or may not be related; usually boxed with its own headline and set off from the main text |
