| A | B |
|---|
| subculture | defined as a group whose members share beliefs and common experiences that set them apart from others. |
| acculturation agent | someone who teaches many things about the culture that new immigrants will adopt |
| High-content culture | group members tend to be tightly knit, and they infer meaning that goes beyond the spoken word |
| de-ethnicization | The process whereby a product formerly associated with a specific ethnic group is detached from its roots and marketed to other subcultures is called |
| assimilation | new immigrants adopt products, habits, and values they identify with the mainstream culture |
| segregation | immigrants who tend to live and shop in places separated from mainstream Anglo consumers are said to exhibit this |
| Asian American | American ethnic subculture that is the fastest growing |
| adaptation | the process that occurs when a sensation becomes so familiar that it no longer commands attention |
| progressive learning | the process by which consumers acquire the information that they apply to future purchase behavio |
| Mexican | Nearly 60% of the Hispanic American population are of this descent |
| megachurch | A church that serves 2000 or more congregants per week |
| Halal | foods are permissible under the laws of Islam |
| taboo | The lack of marketing information about religion is primarily due to religion being somewhat of a THIS subject among researchers |
| three | number of generations living together in an extended family unit |
| Silent | Generation includes people who were born between the two World Wars |
| cohort | consists of people of similar ages who have undergone similar experiences |
| nuclear | This family type consists of a mother, a father, and at least one child |
| connexity | allows people to remain free of the restraints of wires and cords, but still have media available at any time |
| chronological | The actual number of years a person has been alive |
| teens | the basic conflicts common to all of THIS age group are Autonomy vs. belonging, Rebellion vs. conformity, Narcissism vs. Intimacy |
| "in" teens | Advertising to teens typically depicts THESE people in the ad using the product |
| Gen Y | THIS a generation is also included as Echo boomers and Millennials |
| Tweens | 8-to 14-year-old children |
| Generation Z | An age cohort that describes kids who were born in the late 1990s to early 2000s |
| Baby Boomer Generation | The most powerful age segment economically in the United States |
