| A | B |
|---|
| Price Skimming | Setting a high initial price to take advantage of early adopters |
| Penetration Pricing | Setting a low initial price to gain market share |
| Everyday Low Prices | Setting an initial price where the seller expects it to be throughout the product life cycle |
| Cost-plus Pricing | Price is set by taking the cost of the product and then add a profit |
| Odd-Even Pricing | When a company prices a product a few cents or a few dollars below the next dollar amount |
| Prestige Pricing | When a higher price is utilized to give an offering a high-quality image |
| Price Lining | Having price levels at set values |
| Demand Backward Pricing | Start with the price demanded by consumers (what they want to pay) and create offerings at that price |
| Leader Pricing | Pricing one or more items low to get people into a store |
| Sealed Bid Pricing | The process of offering to buy or sell products at prices designated in secret at a set time to promote competition between offerors |
| Going-Rate Pricing | When buyers pay the same price regardless of where they buy the product or from whom |
| Price Bundling | When different offerings are sold together at a price that’s typically lower than the total price a customer would pay by buying each offering separately |
| Captive Pricing | When consumers must buy a given product because they are at a certain event or location or they need a particular product because no substitutes will work |
| Product Mix Pricing | Pricing products consumers use together (such as blades and razors) with different profit margins |
| Two Part Pricing | When there are two different charges customers pay such as for a printer and replacement ink |
| Payment Pricing | Allowing consumers to pay in installments |
| Promotional Pricing | A short-term tactic designed to get people into a store or to purchase more of a product such as back-to-school sales |
| Forward Auction | When a buyer lists what he or she wants to buy, sellers may submit bids |
| Reverse Auction | When the buyer not only lists what he or she wants to buy but also states how much he or she is willing to pay |
| Online Auction | Examples of this are websites such as eBay give customers the chance to bid and negotiate prices with sellers until an acceptable price is agreed upon |
| Price discrimination | Charging different customers different prices for the same product |
| Loss leaders | Items charged below cost to get people into stores in hopes they'll buy regular priced items |
| Price Adjustment | Changing the listed prices of product through discounts for quantity or free shipping with a minimum purchase amount |
