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Marketing Terms

matching a product’s characteristics with a purchaser’s requirementsfeature-benefit selling
technique for selling over the phonetelemarketing
a fact-based reason for making a purchaserational motive
direct contact between salesperson and customerpersonal selling
comparison of product characteristics and purchaser’s wants and needsfeature-benefit chart
helping customers make satisfying purchase decisionsselling
advantages or satisfaction received from a good or a servicecustomer benefit
Providing solutions to customers' problems by finding products that meet their needs.consultative selling
basic, physical, or extended attributes of the product or purchase.product features

Business Marketing Teacher, Career Technical Education
Concord, NC

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