| A | B |
| e-commerce | includes all the activities involved in the exchange of goods, services, and information that relate to buying and selling goods over the internet |
| innovation | the introduction of something new and makes a significant change or improvement |
| technology | the practical application of scientific knowledge |
| click-only businesses | companies that complete almost all of their business activities through the internet |
| brick-and-mortar businesses | companies that still complete most of their activities by means other than the internet |
| brick-and-click businesses | companies that combine traditional business operations with extensive use of the internet |
| social media | includes any technology that allows consumers to have conversations and share content they have created |
| blog | a website that contains a consumer's own experiences, observations, and opinions in a journal-like format |
| sociability | the inclusion of one or more aspects of social media |
| geo-tagging | using mobile devices to add a location to posts on social media platforms |
| word-of-mouth (WOM) | the passing of information among people through oral communication |
| word-of-mouth marketing | occurs when a consumer is somehow rewarded for passing along information about products and services |
| social network | a website that links people of organizations into communities based on common interests, goals, or beliefs |
| crowd-sourcing | large-scale virtual collaboration |
| trending | refers to a topic or discussion that is currently popular in social media |
| collaboation | involves people coming together to share information and idea about solving problems |