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08 Social Media and E-Commerce

AB
e-commerceincludes all the activities involved in the exchange of goods, services, and information that relate to buying and selling goods over the internet
innovationthe introduction of something new and makes a significant change or improvement
technologythe practical application of scientific knowledge
click-only businessescompanies that complete almost all of their business activities through the internet
brick-and-mortar businessescompanies that still complete most of their activities by means other than the internet
brick-and-click businessescompanies that combine traditional business operations with extensive use of the internet
social mediaincludes any technology that allows consumers to have conversations and share content they have created
bloga website that contains a consumer's own experiences, observations, and opinions in a journal-like format
sociabilitythe inclusion of one or more aspects of social media
geo-taggingusing mobile devices to add a location to posts on social media platforms
word-of-mouth (WOM)the passing of information among people through oral communication
word-of-mouth marketingoccurs when a consumer is somehow rewarded for passing along information about products and services
social networka website that links people of organizations into communities based on common interests, goals, or beliefs
crowd-sourcinglarge-scale virtual collaboration
trendingrefers to a topic or discussion that is currently popular in social media
collaboationinvolves people coming together to share information and idea about solving problems


IN

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