| A | B |
|---|
| apps, websites, or third parties collecting information about your online activity | online tracking |
| A company other than the company that owns the website or app you're using | third party |
| Websites or apps selling you something based on information they have collected about you | targeted advertising |
| Small text files stored on a computer that keep track of what a person does on a website | cookies |
| Online information tailored to you by websites and apps based on your behavior and preferences about you | personalized content |
| Online tracking benefits the user in that it usually makes their experience | more convenient |
| helps a company gain information about you | "liking" an online post |
| Most online enterprises are able to make money and stay open because they allow their page to be used for | online advertising |
| how MANY major online companies earn their revenue | online advertising |
| results of companies tracking your online activity | more relevant advertising |
| techniques used to combat intrusive ads and deflect privacy-invading trackers | private browsing |
| A residence incorporating a range of sensors, systems and devices that can be remotely accessed, controlled and monitored via a communication network | smart home |
| security threats, public profiles, constant monitoring are unwanted effects of | smart homes |
| Smart devices are dangerous because they store | your private information |
| track both necessary and unnecessary information about you | smart devices |
