| A | B |
|---|
| Created by a consumer problem, need, or desire. | Business Opportunity |
| characteristics of a group of people, such as age, race, income, education, employment, and other factors. | Demographics |
| Diet plans and exercise | Lifestyle Trend |
| Last section of a business plan that contains your company's mission statement, vision statement, and values | Executive Summary |
| An evaluation of your company's strengths, weaknesses, opportunities, and threats | SWOT Analysis |
| The positive internal characteristics of your company | Strength |
| The spoken version of your company's purpose | Elevator Pitch |
| Main thing to consider when evaluating a business opportunity | Customer Demand |
| The range or variety of your products and services. | Company's Scope |
| A short explanation of the company's purpose that explains why the company exists and what it does for its customers. | Mission Statment |
| External conditions that create difficulties or challenges for your company. | Threat |
| External conditions that make it possible for your business to succeed or improve. | Opportunities |
| Need this in order to get funding for your new business | Business Plan |
| A short explanation of the company's goals for the future | Vision Statement |
| The priorities, principles, and beliefs that guide the company. | Values |
| The market created by buyers and sellers who exchange goods and services between different countries. | Global Marketplace |
| The negative internal characteristics of your company. | Weaknesses |
| Part of the Business Plan that describes the market including changes and trends that may affect the company | Market Analysis |
| Part of the Business Plan that explains how you will differentiate your company from your competitiors | Goals and Strategy |
| Part of the Business Plan that explains the amount of funding needed to start or expand the company | Funding Request |
