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Mktg Ch 8 - Communications

The basic communication skills essential to clear expression of thought in the business world and in daily life, including face-to-face interaction as well as written and electronic forms of communication.

AB
communicationthe process of exchanging messages between a sender and a receiver
channels/mediathe avenues through which messages are delivered
feedbacka receiver's response to a message
barriersobstacles that interfere with the understanding of a message
settingthe circumstance under which communication takes place
distractionsthings that compete with the message for the listener's attention
emotional barriersbiases against the sender's opinions that prevent a listener from understanding
jargonspecialized vocabulary used by members of a particular group
persuadethe process used to convince someone to change a perception in order to get them to do what you want
enumerationlisting items in order
generalizationa statement that is accepted as true by most people


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