| A | B |
|---|
| Industry | a collection of business with a common line products or services |
| Carrying Capacity | is the way to understand the industry's ability to support new growth |
| Market | A group of people or companies who have a demand for a product or service and willing and able to buy |
| Complexity | is the number and diversity of contacts with you must deal with |
| Target Market | A specific group of customers whom a business wishes to reach |
| Market Segmentation | Subgroup of buyers with similar characteristics, segmented by geographics, demographics, psychographics, and buying characteristics |
| Geographics | The study of the market based on where customers live, including region, state, country, city, and/or area |
| Pyschgraphics | the study of consumer based on social and psychological characteristics , including personalities, valued,opinions, beliefs, motivation, attitudes, and lifestyle |
| Industrial markets | customers who buy goods or services for business use |
| Market research | the collection and analysis of information aimed at understanding the behavior of |
| Exploratory research | analysis of information used when very little know about a subject, it forms a foundation for later |
| Focus group | a group of people whose opinions are studied to determine the opinions that can be expected from a larger population |
| Descriptive research | the collection of information to determine the status of something, such as in developing a customer profile |
| Historical research | The study of the past to explain present circumstances and predict future trends |
| secondary data | information that has already been collected by someone else |
| Primary data | information that is collected for the first time, is current, and relates directly to the |
