| A | B |
|---|
| bandwagon | convincing people that everyone else agrees with the interest group's viewpoint or that everyone is going to vote for a candidate |
| name-calling | an attempt to turn people against an opponent or idea by using an unpleasant label or decription for that person or idea |
| endorsement | if people like the person supporting the candidate or idea, they will support it as well |
| stacked cards | presents only one side of the issue |
| glittering generality | a statement that sounds good but is meaningless |
| just plain folks | makes people think the candidate is just like them, with the same desires and concerns |
| transfer | associating a patriotic symbol with a candidate |
| propaganda | information used to promote or publicize a particular political cause or point of view |
