| A | B |
|---|
| A promotion that includes a two-way converstation | Personal Selling |
| Advertising that are printed out on paper such as newspapers, magazines, or direct mail | Print Ads |
| Collection of direct, non-advertising messages a company presents to the public about itself, its brand, and its products | Public Relations |
| When you use advertisements to promote your company instead of a particular product | Institutional Advertising |
| Word of mouth promotion | Viral marketing |
| Advertising most likely to help establish your company's credibility | TV Advertising |
| Promotion that is usually the lest expensive for a company | Publicity |
| Advertising that is most difficult for consumers to ignore | Product Placement |
| Example of sale promotion | A coupon that expires in one month |
| Includes paid messages that call the audience's attention to the product | Advertising |
| When you advertising efforts are focused on promoting a particular product | Product Advertising |
| The combination of promotional methods available | Promotional Mix |
| When a company's sales people convince customers to buy the product through verbal presentation or conversation | Personal Selling |
| When a company attempts to build a long-term relationship with the customer | Direct marketing |
| A short-term tool for giving customers incentives to buy the product within a specific time period | Sales promotion |
