| A | B |
|---|
| Rebate | A partial refund to someone for the purchase of a good or service and distributed after the sale at a later time. |
| Publicity | Data provided to media to convey a company message. |
| Presale | What form of promotion would allow Jon to raise money and increase awareness. |
| Contest | Promotional strategy where participants compete for prizes by accomplishing something. |
| Incentive Program | Promotional strategy used to encourage specific actions or behaviors from a group of people. |
| 71% | Percentage of businesses use Instagram?ΓΏ |
| Incentive Program | Free upgrades with purchase are an example of. |
| Commercialization | When a new product is brought to market with full scale production this is known as. |
| Innovation | A new idea, device, method or way of doing something that enhances the lives of users. |
| Automation | Process of using automatic equipment or technologies instead of human labor to perform business processes. |
| Quality Control | A system put in place to maintain certain standards of output. |
| Logistics | A detailed organization of complex operations involving many people, destinations and supplies. |
| Growth Plan | The practice of setting goals and creating strategies and tactics to accomplish them. |
| Concept Testing | The process of performing tests and surveys to evaluate a new product idea prior to the introduction to the market. |
| Assets | Buildings, equipment and funds are all considered. |
| Venture Capital Firms | Provide financing to start-up companies and small businesses that are believed to have long term growth potential. |
| Line of Credit | An arrangement between a bank and a company, that allows a company to borrow a certain amount of money |
| Bootstrapping | A situation where an entrepreneur starts a company with little capital. |
| Kickstarter | A crowdfunding platform where entrepreneurs can gather money from the public. |
| Angel Investor | An individual investor who provides capital to start-up businesses in exchange for debt or ownership equity. |
| Presale | The sale of a good or service before its release date at a discounted rate. |
| Do you own property | All of the following are examples of character in credit except. |
| Can you repay the debt | All of the following are examples of Capital except. |
| Promotion Strategy | A plan to increase awareness, persuade a target audience, create interest, generate sales or create brand loyalty. |
| Distributioon Channel | The path a product takes from producer to consumer. |
| Product Mix | The total number of product lines a company offers to its customers. |
| Pricing and Position Strategy | Ability to price products according to competitors and position the product at a specific level or quality category. |
| Unique Selling Proposition | The factor that differentiates a product from its competitors. |
| Target Market | When a business does not identify a this, it's marketing plan has no focus. |
| Product | Patents or legal protection would be a part of which P of the 4 P?s classifications? |
| Promotion | Reputation and image among consumers would be a part of which P? |
| Place | Where products are being sold would be a part of which P? |
| Price | How to price a product would be a part of which P? |
| Price Gouging | The practice of raising prices on goods or services to an unreasonable or unfair level. |
| Unit Pricing | Indicating cost based on a standard unit of measurement such as pound, ounce or piece. |
| Penetration Pricing | A pricing strategy where a company sets a very low initial price in order to attract customers and raise awareness. |
| Price Fixing | Occurs when competitors agree to maintain prices at a certain level. |
| Price Skimming | A pricing strategy where a company sets a very high initial price and then lowers it over time. |
| Odd/Even Pricing | A pricing strategy where retail prices are set as odd prices, a little less than an even price. |
| Prestige Pricing | A pricing strategy where prices are set high to give the perception of high quality. |
| Promotional Pricing | The act of lowering the prices temporarily to raise awareness. |
| Discount Pricing | A pricing strategy where products are artificially marked up higher but are then offered for sale for what seems to be a lower cost to the consumer. |
| Markup | The selling price = cost plus ______________. |
