| A | B |
|---|
| Inseparable | the use of a service the moment it is produced |
| Intangible | a product that is not able to be touched or held |
| Perishable | the fact that a service cannot be held for the future or used again |
| service | actions performed by a professional or group of professionals |
| variable | the fact that the quality of a service depends on the situation |
| Primary Packaging | is packaging that a consumer uses, like the bottle that hand lotion comes in or the cup that holds yogurt |
| Secondary Packaging | packaging that consumers don’t use and typically throw away or recycle |
| Product Label | is a key aspect of product packaging, because it provides text and/or graphic information about the product—name, brand, logo, size, ingredients or content |
