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| A unique characteristic of the sports industry is that it seeks to attract markets that will perform which action? | Include spectators and participants |
| Surrounding communities benefit from professional sports teams by which action occurring? | attracting tourist dollars |
| The chamber of commerce for a large city estimated the income for the city generated by the sales tax, parking fees, and food service tax collected as a result of a rock concert. This is an example of which impact? | Fiscal |
| Which is a characteristic of the sports or even industry? | Provides products that are different for each consumer |
| When a professional football expansion team is established in a community, which economic impact might happen? | increased job creation and more consumer spending |
| The core benefits to consumers who purchase sports products include entertainment, health and which other component | achievement |
| A characteristic of an event that is produced and consumed how? | at the same time |
| One characteristic of even marketing involves promoting and selling which product or service? | unique experience |
| Promoting and selling an intangible product that is immediately consumed and consumed and cannot be resold is a unique characteristic of which type of marketing? | event |
| Which persons help create the excitement and enthusiasm that make the games what they are? | spectators |
| One of the main differences between professional and amateur athletes is that for professionals, the game is often what to the players? | their occupation |
| Which is an example of promoting a sports event? | Distributing information about a NASCAR race |
| For a sports organization, which marketing activities involve responsibility for licensing activities? | merchandising |
| A person responsible for matching up corporations with events that reach his or her target market has a career in which area? | sponsorship management |
| Which marketing activities involve writing press releases and organizing news conferences for a sports organization? | media relations |
| A high school basketball team participated in the state championship game last year. It did NOT participate in the play-off games this year. This is an example of which sports or even product? | inconsistent |
| What are MOST sports or event products classified as? | a combination of goods and services |
| Over the years, Wrigley Field has earned a reputation as one of the best places to watch a Major League Baseball game. What does this branding exemplify? | image |
| Jacob started training for the Boston Marathon several months ago. He was also happy when he finished the marathon in record time. In this situation, Jacob was motivated to run in the marathon for personal growth. Which is the MOST LIKELY result? | A sense of pride and accomplishment |
| Approximately 85% of season ticket holders for a sports organization live or work within 2 hours of the home playing field of the team. What factor motivates the decision to buy season tickets? | The geographic location of the stadium |
| Ryan loves baseball and plays year-round in several community leagues. he is very goal-oriented, focused, and is out to win every game. In this situation , why does Ryan participate in sports? | He is very competitive by nature |
| Sarah goes to an exercise class twice a week at a local gym. She participates in the class to maintain a healthy lifestyle and to catch up with her friends. What motivates Sarah to attend the exercise class? | Personal improvement and social facilitation |
| Because the outcome of a match is uncertain, many fans attending a sporting event are motivated by which value of the game? | entertainment |
