| A | B |
|---|
| Advertising | Any paid form of communication through mass media directed at identified consumers to provide information and influence their actions. |
| Buying motives | The reasons consumers decide what products and services to purchase. |
| Channel of distribution | The route a product follows and the businesses involved in moving a product from the producer to the final consumer. |
| consumer decision-making process | The specific sequence of steps consumers follow to make a purchase. |
| distribution | The locations and methods used to make a product or service available to the target market. |
| effective communication | The exchange of information so there is common understanding by all participants. |
| marketing | The activity, set of institutions, and processes for creating, communicating, delivering and exchanging offerings that have value for customers, clients, partners, and society at large. |
| marketing mix | The blending of the marketing elements. |
| marketing research | Finding solutions to problems through carefully designed studies involving consumers. |
| Marketing strategy | A company's plan that identifies how it will use marketing to achieve its goals. |
| merchandising | A set of promotional activities designed to obtain sales in the retail setting |
| personal selling | Direct individualized communication with prospectivve customers to assess their needs and assist them in satisfying those needs with appropriate products and services |
| price | The money a customer must pay for a product or service. |
| promotion | Any form of communication used to inform, persuade, or remind. |
| retailer | The final business organization in an indirect channel of distribution for consumer products. |
| services | Intangible activities that are consumed at the same time they are produced. |
| Target Market | A specific group of consumers that have similar wants and needs. |
