| A | B |
| The first paragraph or first several sentences of a newspaper story | lead |
| A lead that reports a new development or newly discovered fact. | hard lead |
| The big news | feature fact |
| The most current news feature in an on-going story | news peg |
| The first paragraph of a news story in which the writer presents a synopsis of two or more actions rather than focusing on any one of them. | summary lead |
| The opening paragraph of a story that reports two or more newsworthy elements. | multi feature lead |
| The opening paragraph of a story in which the "who" is reported by name. | immediate identification lead |
| Opening paragraph of a story in which the "who" is identified by occupation, city, office, or any means other than by name. | delayed identification lead |
| A newspaper story beginning that uses humor or an interesting incident about a person. | anecdotal lead |
| A lead that concentrates on a description of an environment, or paints a picture for the reader. | descriptive or scenic lead |
| Gives the result, or effect on people, of a news event. Usually used in a news story. | impact lead |
| A lead that uses a quote, anecdote or other literary device to attract the reader. | soft lead |
| Advances the story by reporting a new event in a continuing story (for example, the second death as a result of a fire yesterday). | second day lead |
| A report dealing with the subjects and issues to be dealt with in an upcoming meeting or event. | advance |
| A story that looks more deeply into a current news event and provides context, various opinions of experts or critics and possibly speculates on the future. | analysis |
| The focus of, or approach to, a story. The latest development in a continuing controversy, the key play in a football game, or the tragedy of a particular death in a mass disaster may serve as a/an ____. | angle |
| A reporter's assigned area of responsibility. A ___ may be an institution, such as the courthouse; a geographical area, such as a small town; or a subject, such as science | beat |
| An inclination that prevents objective consideration of an issue or situation. In journalism, political ____ the most common complaint | bias |
| A direct question designed to draw a specific response; for example, "Will you be a candidate?" | closed-ended question |
| The time by which a reporter, editor or desk must have completed scheduled work | deadline |
| The caption that accompanies a newspaper or magazine photograph. The term dates from the days when photos were reproduced with etched zinc plates, called cuts | cutline |
| Information that may be used but that cannot be attributed to either a person or a position | deep background |
| An article in a publication expressing the opinion of its editors or publishers. In newspapers, it typically appears on the ____ page and is edited by the editorial page editor | editorial |
| Extended articles or items about events, persons or circumstances that go into more detail than most | feature |
| A law that makes it easier to obtain information from federal agencies and access to government records | freedom of information |
| Coverage of the actions of government or business; or the reporting of an event, such as a crime, an accident or a speech. The time element often is important. | hard news |
| In investigative reporting, the statement a reporter expects to be able to prove, as in, "The mayor took a bribe from that massage parlor." In an analytical story, the statement a reporter will explore in the story | hypothesis |
| A visual representation of data | information graphic |
| Violation of a person's right to be left alone | invasion of privacy |
| The organization of a news story in which information is arranged in descending order of importance | inverted pyramid |
| The pursuit of information that has been concealed, such as evidence of wrongdoing | investigative reporting |
| A story that emphasizes the facts, often written in inverted pyramid style | news story |
| News value How important or interesting a story is. not for attribution Information that may not be ascribed to its source | news value |
| Also known as "on background." Information that can be attributed to "a police department official" or "a player on the team" who is not named | not for attribution |
| A paragraph that summarizes the key element or elements of the story, or explains the focus. Usually found in a feature story, or a story that is not written in inverted pyramid form | nut graph |
| Usually means, "Don't quote me." Some sources and reporters, however, use it to mean, "Don't print this." Phrases with similar, and equally ambiguous, meanings are "not for attribution" and "for background only" | off the record |
| The page opposite the editorial page, frequently reserved for columns, letters to the editor and personality profiles | op-ed page |
| One that permits the respondent some latitude in the answer; for example, "How did you get involved in politics?" | open-ended question |
| A story intended to reveal the personality or character of an institution or person | profile |
| A person who has assumed a role of prominence in the affairs of society and who has persuasive power and influence in a community or who has thrust himself or herself to the forefront of a public controversy. Courts have given journalists more latitude in reporting on ____ ____. | public figures |
| As a noun, the term refers to a source's exact words, as in, "I have a great ____ here." As a verb, it means to report those words inside quotation marks | quote |
| Stories about trends, personalities or lifestyles. The time element usually is not important. | soft news |
| People or records from which a reporter gets information. The term often is used to describe persons, as opposed to documents. | sources |
| A word, phrase, sentence or paragraph that moves the reader from one thought to the next and shows the relationship between them | transition |
| A type of follow-up story that reports on a development related to an earlier story. Also called a second-day story | update |
| A line in a newspaper naming the writer of an article | byline |
| The line at the beginning of a story giving the place and date of the articles origination | dateline |
| The space between framed panels | gutter |
| A grid of rows and columns in which you enter text, numbers, and the results of calculations | spread |
| Additional information about the article that isn't essential such as a Q&A or visual | alternative content |
| An imaginary line that type rests on | baseline |
| A layout error that occurs when two or more headlines appear adjacent to each other on the same line (also "butting heads" and "warring heads") | tombstoning |
| A unit of space that is one inch deep and one column wide | column inch |
| A situation in which a person in a position of responsibility or trust has competing professional or personal interests that make it difficult to fulfill his or her duties impartially. | conflict of interest |
| A smaller headline added below the main headline | deck |
| Type that is used primarily for headlines and titles and more difficult to read as text type | display type |
| L-shaped columns of text that wrap around art, ads or other stories | dogleg |
| First word of headline, all proper words capitalized. Every other word is lower case | downstyle |
| The first letter of each word in the headline is capitalized | upstyle |
| A large initial letter that drops below the first line of a paragraph, usually used at the beginning of a section or chapter of a book | drop cap |
| A dash (—) that indicates the separation of elements of a sentence or clause. | em/en dash |
| A frame of white space around the layout marked by the outside edge of at least one block of copy or graphic | external margin |
| A margin that keeps a consistent distance between all elements of a page, usually one or two picas | internal margin |
| Honest opinion or criticism, labeled as such | fair comment |
| Journalistic writing covering people, places and events in greater depth and with less timeliness than an immediate hard news story | feature writing |
| An ornamental border, similar to a picture frame, stamped on the front cover of some books | frame |
| 5 freedoms: speech, press, religion, assembly, petition | first amendment |
| Signature- a set of 8 or 16 pages printed on a large sheet of paper, which is folded, cut, and bound (with other signatures) into a book | flat/signature |
| a large sheet of paper that shows one side of a signature | flat |
| The alignment of text along the left margin, leaving a ragged right margin | flush left |
| A page number with small artwork | folio |
| Typeface | font |
| A large headline of only one or two words, followed by a longer and smaller head underneath | hammer head |
| In 1988 Students enrolled in the Journalism II class at Hazelwood East High School were responsible for writing and editing the school's paper The Spectrum. Two of the articles submitted for publication in the final edition of the paper contained stories on divorce and teenage pregnancy. While names were changes, both stories were written about students in school. | Hazelwood Case |
| A headline for a regular feature in each issue of a publication | standing head |
| A visual image such as a chart or diagram used to represent information or data | infographic |
| Horizontal space between two written characters | kerning |
| Similar to libel, but spoken instead of published | slander |
| Main title section and name at the front of a publication; the banner across the front page that identifies the newspaper and the date of publication. Also the publication information on the editorial page. This term is used to mean three things and can get confusing. It is used to mean the name on page one, for the box on the editorial page with the names of top editors, and for the box of names, phone numbers and addresses that appears in the first few pages of the newspaper | masthead |
| A form of standardization in which component parts are grouped into modules that are easily replaced or interchanged | modular design |
| The newspaper's name on the front page. Also called the flag | nameplate |
| Amount of total space available after advertisement space has been blocked out, typically in newspapers | news hole |
| First line of a paragraph appearing on the last line of a column of text. Normally avoided | orphan |
| Comparison between elements in a design with respect to size | proportion and scale |
| Public property traditionally reserved for the expression of ideas | public forum |
| Records of a public office or agency setting forth | public record |
| Selected interesting quote from a story that is set in larger text on the page to add visual interest to the page and draw attention to the quote | pull quote |
| Horizontal frame members | rails |
| Pronounced reefer. It refers readers from one story to a related story on a later page | refers |
| A line used to separate one story from another on a newspaper page | rule lines |
| Be familiar with the Supreme Court's ruling | school-sponsored |
| A shaded area of copy in a newspaper. A text box might have a slight grey screen behind it to make it stand out | screen |
| Plain font type with lines perpendicular to the ends of characters. Times New Roman type is a ____ font, or with those lines. | serif |
| Plain font type without lines perpendicular to the ends of characters. Arial is ___ ____, or without lines | sans serif |
| A column of copy and/or graphics which appears on the page to communicate information about the story or contents of the paper. May be supplemental information that couldn't fit into the main text | sidebar |
| Similar to libel, but spoken instead of published | slander |
| A heading given to a subsection of a piece of writing | subhead |
| A term for promotional boxes, words and/or pictures that are usually above the nameplate of the newspaper. It could encourage the reader to read a particular story or a special section. Also called a skybox | teaser |
| Similar to libel, but spoken instead of published | tinker |
| A headline style with a primary headline on the left covering two lines, next to lines of secondary headline | tripod |
| A particular design of type. | typeface |
| A visual element that draws a reader into the page or story | visual entry point |
| Used in graphic design to emphasize important elements and organize content in a logical manner | visual hierarchy |
| The ability of an art element within a composition to draw attention to itself; used to create a feeling of balance. | visual weight |
| This "negative space" is the space between elements in a composition | white space |
| A paragraph-ending line that falls at the beginning of the following page or column, thus separated from the rest of the text | widow |
| A part of a letter that extends above the main part (as in b and h) | ascender |
| A part of a letter that extends below the level of the base of a letter such as x (as in g and p). | descender |
| The height of a lower-case x, considered characteristic of a given typeface or script | x-height |
| The pica contains 12 point units of measure. There are 12 points in a pica | point |
| A unit of type size and line length equal to 12 points (about 1/6 inch or 4.2 mm) | pica |
| Vertical space between two lines of typed text | leading |
| Adjust the spacing between (letters or characters) in a piece of text to be printed | kerning/optical and metrical |