| A | B |
|---|
| About 1/2 of every dollar you spend pays for _______ costs. | marketing |
| A business that keeps the focus on satisfying customer needs is said to be following the ___________. | marketing concept |
| The rate at which companies produce goods or services in relation to the amount of materials and number of employees utilized is __________. | productivity |
| The ________________, or the minimum sales required to cover all the expenses of organizing, promoting, and running the event. | Break-even Point |
| The value of the next best alternative thatyou pass up when making a choice. | opportunity cost |
| Price, quality, service, and the amount of enjoyment gained from a sports and entertainment event are factors that influence this. | customer satisfaction |
| Over the years , the high standard of living in the US has resulted in more ___________ for consumers. | discretionary income |
| Because there is so much competition in the sports and entertainment industry, marketing strategies must include a _____________ component that stands apart from others. | customer service |
| Sports and Entertainment __________ are challenged to organize events that customers want and can afford. | event planners |
| ________ in the market place result in more options for consumers and improved events and merchandise. | competition |
