| A | B |
|---|
| target auidience | a particular group in which the advertisement is aimed. |
| card stacking | shows the products best features, tells half truths, and omits or lies about potential problems. |
| slogan | distinctive or identifying catchy phrase often used in advertising or to represent a product. |
| fable | a short story that teaches a lesson. Animals and other natural things act and talk like people. |
| external conflict | a struggle that a person has with another person has with society, or with nature. |
| predicate noun | A noun that follows a linking verb. It renames or identifies the subject. |
| adjective | A word that describes, or modifies, a noun or pronoun. |
| predicate adjective | An adjective that follows a linking verb. It describes, or modifies, the subject. |
| present tense | Verb expresses action that happens regularly. |
| past tense | Verb expresses action that already happened. |
| helping verb | Verb that helps the main verb express action or make a statement. |
| couplet | In poetry a stanza with two lines. |
| present participle | Formed from verbs, used as adjectives or used to form verb tenses by adding -ing to the verb. |
| participle | A word formed from a VERB and used as an adjective or noun and ending in -ed or -ing. |
| past participle | Formed from a verb and modifies a noun, noun phrase, verb or verb phrase. It most often ends in -ed. Many irregular verbs do not end in -ed. |
| Ode | to sing or chant. A poem that praises an individual, an idea, or an event. |
| omniscient narrator | when the narrator knows what all the story characters do, say and feel. Uses he, she, and they to refer to the characters. |
| brand loyalty | The tendency of consumers to continuously purchase one brand's product over another. |
| internal conflict | A struggle a person has with himself or herself when trying to make a decision. |
| rap | A type of poem whose power and beauty come from the sound and movement of the words working with or against a strong rhythmic background. |
