| A | B |
|---|
| brand | all the combined impressions & experiences associated with a particular company, good or service |
| consistency | a product's ability to deliver the same level of quality & satisfaction time & time again |
| goods | tangible objects that can be manufactured or produced for resale |
| intangible | not capable of being detected through the senses |
| licensed merchandise | goods bearing the name or logo os a sport/event product produced & distributed by an authorized manufacturer |
| owned-goods service | a product that involves repairing or changing a good that the consumer has already purchased |
| perishability | a product's ability to withstand being stored |
| quality | the degree of excellence of a good or service - how good it is |
| rented-goods service | a product that involves giving consumers limited use of a good for a certain period of time |
| separability | a product's ability to be considered apart from its provider |
| services | intangible activities that are performed by other people for money; productive acts that satisfy economic wants |
| smoothing | offering consumers a discount for purchasing products that otherwise would go to waste |
| tangible | capable of being touched, smelled, tasted, seen or heard |
| venues | buildings or places where sports & events occur |
