| A | B |
|---|
| consumers | people who USE products |
| discretionary income | money left after expenses have been paid |
| vendors | sellers of products |
| products | a good or service that any for-profit industry sells to its customers |
| core product | the main product |
| ancillary product | a product related to or created from a core product |
| endorsements | public expression (commercial) of approval for a product |
| player strike | work stoppage |
| ticket scalping | unauthorized ticket selling |
| piracy | unauthorized use of copyrighted material |
| royalty | payment to use copyrighted material |
| product tie-ins | using ancillary products for promotion |
| cross promotion | communication through which one industry relies on another for promotion |
| consumer loyalty | happy customers become repeat customers |
| sponsorship | the promotion of a company in association with an athlete, team, or event |
