| A | B |
|---|
| amateur athlete | a person who does not get paid to play, but does so for enjoyment |
| NCAA (National Collegiate Athletic Association) | governs college athletics and oversees important decisions |
| professional athlete | an athlete that has the will and ability to earn an income from playing a particular sport |
| title IX | law that bans gender discrimination in schools that receive federal funding |
| sports consumer | a person who may play, watch, or listen to sports OR read, use, or collect items related to sports |
| sporting events | all levels of games, events, and competitions |
| sports information | from TV, radio, print, and online media sources |
| sports training | from fitness centers, sports camps, and private lessons |
| sporting goods | equipment, apparel, collectibles, and memorabilia |
| performance | how well a product does its core function |
| features | additional benefits offered by a product |
| reliability | a product's consistency of performance |
| aesthetics | the look and feel of a product |
| assurance | the ability to convey trust and confidence |
| empathy | caring, individualized attention for customers |
| responsiveness | willingness to provide prompt service |
| tangibles | the appearance of a venue |
| product item | an individual product |
| product line | a group of closely related products manufactured by a company |
| product mix | the total assortment of products that a company makes and sells |
