| A | B |
|---|
| The four components of an effective ad | Attraction, Interest, Desire, Action |
| attraction | The ad catches the attention of the intended consumer |
| interest | The ad holds the interest of the consumer long enough to present the message |
| desire | The ad's message makes the consumer want the product. |
| action | The consumer is motivated to buy the product |
| Product Placement | The integration of a product into a movie or television show. |
| Ways that product placement deals are negotiated | Fee basis, Prominent display of brand name, fashions worn by cast, Movie promotion in product advertising |
| Visual Merchandising | The process of creating three-dimensional displays to promote products |
| reach | The number of people in the target market expected to receive the message through the chosen medium. |
| frequency | The number of times the targeted group has been exposed to the message. |
| Native Advertising | Online content created by a company that has appearance of non ad content, such as an editorial. |
| consumer sales promotion | A sales promotion directed at the final consumer. |
| trade sales promotion | A sales promotion directed at members of the distribution channel. |
| Federal Trade Commission | Oversees and regulates advertising at the national level in the United States. |
| Federal Communications Commission | Enforces rules about advertising on children's television programming. |
| The American Association of Advertising Agencies | A National trade Association that helps regulate the advertising industry by monitoring industry-wide advertising practices. |
