| A | B |
|---|
| Publicity | This is free, but he message is not controlled by the business. |
| goodwill | Positive feelings about a business created by publicity for something positive such as donating to a charity. |
| publicist | The person for a team, business, player or organization responsible for maintaining relations with the public and news media. |
| damage control | The statement from a publicist that attempts to refute, justify, or downplay stories in circulation and refocus attention on more positive matters. |
| grass- roots effort | When an unknown person or event is propelled into the spotlight by fans. |
| viral campaign | A promotion in which a few online mentions produce millions of comments. |
| Front Group (Artificial Turf) | A fake grass-roots group that may imply it represents a movement when in fact it is serving a hidden sponsorship or corporate group. They may use deception, present false information, and prevent the public from knowing who is behind the efforts. |
| Public relations | The arm of promotion that tries to create a favorable public opinion for an individual or organization. |
| media relations | This involves developing an authentic relationship with journalists through a proactive approach. |
| press releases | When effectively written, these can help build positive media relations and provide newsworthy information that will be of interest to the public. |
| The components of a press release:: | A) an attention grabbing headline and story B) An introductory paragraph that concisely states the most important points. C) Information about the business D) A quote from a knowledgeable source E) Contact Information |
| Components of a Press Kit: | A) More in depth information about the business, its purpose, and its key players B) Photos or videos that pertain to the story C) Links to recent news coverage of the business |
| Personal Selling | Person to person communication between a sales person and a potential customer. |
| Body language | Includes facial expressions and the position of someones body that reveal how a potential customer is receiving your message. |
| The Power of Three | Recent research indicates that successful salespeople and advertisements offer consumers no more than 3 reasons to buy. |
