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Java Games: Flashcards, matching, concentration, and word search. |
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Target Marketing vocabulary
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| Occupation & Gender | example of demographic detail |
| Demographics | Statistics that describe a market or population of people in terms of characteristics such as; age, education level, ethnicity, etc |
| Psychographics | Dividing the market based on personality, buying motives, lifestyle, attitudes, beliefs, interests |
| hobbies and habits | example of psychographic detail |
| Geographics | Segmentation based on where people live, shop and trade |
| distance they will travel or method used to travel | example of geographic detail |
| Behavioral Segmentation | Dividing a market into groups based on consumer knowledge, uses, or responses to a product |
| occasions of use (regular, special, holiday, seasonal) | example of behavioral detail |
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Business Teacher |
Huntington High |
| Huntington, WV |
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