| A | B |
| frequently | we remember things that we hear often |
| application | we remember things that are relevant (Or apply) in our lives |
| impact | we remember things that have greatly affected us or have made an impact |
| recently | we remember the last things we hear |
| 50% | we forget this % of what we hear immediately |
| 75% | we forget this % of what we hear after two months |
| 60% | of the 25% we do remember, only this % is correct, plus we make up things that were not said in the first place |
| active listening strategies | smile, posture, eye contact, and mirroring |