| A | B |
|---|
| profit | Revenue minus expenses |
| goods | Things you can touch |
| pricing | Establishing and communicating the cost/value of a product to customers |
| Marketing Information Management | Gathering and using information about customers |
| Marketing | The creation and maintenance of satisfying exchange relationships |
| services | Intangibles, things your can't touch |
| Sports Marketing | Using sports to market products |
| Entertainment Marketing | Influencing how people choose to spend their time and money on entertainment |
| Promotion | Using advertising or other forms of communication to distribute information about your product |
| Gross impressions | Number of times per advertisement, game or show, that a product or service is associated with an athlete , team or entertainer |
| Entertainment | Whatever people are willing to spend their money and spare time viewing rather than participating in |
| Ratings | Number of viewers a program attracts |
