| A | B |
|---|
| demographics | Shared characteristics of a group such as age, marital status, gender, ethnic background, income level, and education level. |
| Sports Marketing | Using sports to market products |
| Baseball game in Long Island, NY in 1858 | The first known athletic event that required paid admission |
| The "Thrilla in Manilla"- a boxing match between Myhammad Ali and Joe Frazier | The first pay-per-view athletic event. It took place in 1975. |
| The first significant female endorsement | This took place in 1949 between Babe Didrickson Zaharias and Wilson and Wilson Sporting goods in 1949. She received $100,000. |
| Gross impression | The number of times per advertisement, game or show that a product or service is associated with an athlete, team, or entertainer. |
| Timing | This is extremely important when using sports and entertainment to market products. Fans want products and services that identify them with a winner. |
| Emotional Value | Affection and passion often compel sports fans to buy tickets and other sports-related merchandise. |
| The Nielsen Company | Uses expansive and representative panels of consumers to track their Tv viewing behavior. |
| Television Networks pay top dollar for these: | Exclusive broadcasting rights- The rights to broadcast high profile sporting events |
