| A | B |
|---|
| entertainment | Involves some type of performance that people are willing to spend their money and spare time watching.. |
| entertainment marketing | Influencing how people spend their time and money on entertainment. |
| Examples of entertainment | movies, theater, music concerts, symphony, the opera, and ballet |
| sports | generally applied to games of athletic skill. |
| marketing at the beginning of the 20th century | Limited to posters, newspapers, magazines, and word of mouth. |
| Moving pictures | The advent of these initiated the merger of technology and entertainment and added new dimension and depth to entertainment marketing. |
| Technology | The advent of this distanced entertainers form their audience, first with movies and then with television. |
| Louis Le Prince | This person made the first moving pictures in Britain in 1888. |
| The Jazz singer | This was the first movie with sound.. it opened in the US in 1927. |
| Disneyland | This opened in Anaheim, California in 1955 |
| The first televised sports spectacular | Boxing match between Joe Louis and Billy Conn that took place in 1946. |
| ratings | The number of viewers the programming attracted. |
