| A | B |
|---|
| Collaborators | Enjoy working with people to work toward a consensus (common goal). |
| Socializers | Outgoing, thrive on change and enjoy meeting people. |
| Analyzers | Detail-oriented, logical thinkers. |
| Controllers | Take-charge, task-oriented. |
| Target Audience | The customers a business is selling to. |
| When identifying the "target audience" you should | Research the needs of people. |
| Formative evaluation | Determines who needs the product or service. |
| Process Evaluation | Determine what was accomplished in the communication (ad). |
| Impact Evaluation | Determines if the communication (ad) increased sales. |
| Outcome Evaluation | Determines how much sales increased or decreased. |
| When defending your ideas, you should | Thank any critics. |
| When defending your ideas, you should | Practice and Be prepared. |
| When answering the telephone at a business you should | Try NOT to let the phone ring more than 3 times. |
| When answering the phone at a business, you should | Listen without interrupting. |
| When answering the phone at a business, never | Give out personal information about another worker. |
| When participating in group discussions, | Listen well. |
| Analyzers | Work best alone. |
