| A | B |
|---|
| comparative advantage | The capability to promote products or services more efficiently and economically than the competition. |
| The Marketing Concept | This is focused on satisfying customer needs |
| The customer service gap | This represents the difference between what customers expect and the service they receive from a business. |
| Break- even point | represents the minimum sales required to cover all the expenses. |
| Maslow's Hierarchy of Needs | This includes the 5 major human areas of need. |
| Patronage Purchases | These purchases are based upon loyalty to a particular brand or product. |
| Market Share | The percentage of total sales of a product or service that a company expects to capture in relation to its competitors. |
| Productivity | The rate at which companies produce goods or services in relation to the amount of materials. |
| Demographic Segmentation | This is based upon age, income, education, and other distinguishing characteristics of a particular market segment. |
| Emotional Purchases | These purchases are made with very little thought during emotional highs and lows. |
