| A | B |
|---|
| Advertising | Any paid form of nonpersonal presentation of ideas, images, goods, or services |
| Channels of distribution | Paths, or routes, that goods or services take from the producer to the ultimate consumer or industrial user |
| Competition | The rivalry between two or more businesses to attract scarce customer dollars |
| Distribution | A marketing function that is responsible for moving, storing, locating, and/or transferring ownership of goods and services |
| Marketing | The process of planning and executing the conception, pricing, promotion, and distribution of ideas, goods, and services to create exchangesthat satisfy individual and organizational objectives |
| Marketing functions | lnterrelated activities that must work together to get goods and services from producers to consumers |
| Pricing | A marketing function that involves the determining and adjusting of prices to maximize return and meet customers' perceptions of value |
| Product mix | The particular assortment of goods and services that a business offers in order to meet its market's needs and its company's goals |
| Promotion | A marketing function needed to communicate information about goods, services, images, and/or ideas to achieve a desired outcome |
| Selling | A marketing function that invo lves determi ning client needs and wants and responding through p lanned, personal ized commun ication that inf I uences purchase decisions and enhances future business opportunities |
| Target market | The particular group of customers a business seeks to attract |
