| A | B |
|---|
| Problem recognition | the process that occurs whenever the consumer sees a significant difference between his or her current state of affairs and some desired or ideal state |
| Ethnocentrism | the belief in the superiority of one's own country's practices and products |
| Information search | the process by which the consumer surveys his or her environment for appropriate data to make a reasonable decision |
| Brand Loyalty | repeat purchasing behavior that reflects a conscious decision to continue buying the same brand |
| facetious | treating serious issues with deliberately inappropriate humor |
| obtuse | annoyingly insensitive or slow to understand |
| Consumer Behavior | the processes involved when individuals or groups select, purchase, use, or dispose of products, services, ideas, or experiences to satisfy needs and desires |
| 80/20 Rule | a rule-of-thumb in volume segmentation, which says that about 20 percent of consumers in a product category (the heavy users) account for about 80 percent of sales |
| ambiguity | doubtfulness or uncertainty of meaning |
| systematic | done or acting according to a fixed plan or system |
