| A | B |
|---|
| spacing effect | the tendency for us to recall printed materials more effectively when the advertiser repeats the target item |
| decay | structural changes in the brain produced by learning decrease over time |
| interference | one way that forgetting occurs : as additional information is learned it displaces the previous information |
| sentiment | a view of or attitude toward a situation or event; an opinion |
| cognition | the mental action or process of acquiring knowledge and understanding through thought, experience, and the senses |
| mood congruence | the consistency between a person's emotional state with the broader situations and circumstances being experienced by the persons at that time |
| accumulate | gather together or acquire an increasing number or quantity of |
| inertia | the process whereby purchase decisions are made out of habit because the consumer lacks the motivation to consider alternatives |
| mundane | lacking interest or excitement |
| spectacles | live advertising that features attention grabbing events |
