| A | B |
|---|
| information | gather and communicate research data about the individual and environment forces in marketing |
| promotion | develop and spread communications regarding the offer |
| contact | find and communicate with possible customers |
| matching | shape and fit the offer to the customer's needs |
| negotiation | reach agreement on price and other terms |
| physical distribution | transport and warehouse goods |
| financing | get and use monies to pay for channel costs |
| risk taking | assume responsibility and risks for business decisions |
