| A | B |
|---|
| Agents | Intermediaries who assist in the sale and/or promotion of goods and services but do not take title to them |
| Channels of Distribution | Paths, or routes, that goods or services take from the producer to the ultimate consumer or industrial user |
| Consumer Goods | Tangible items produced for personal use |
| Direct Distribution | A channel of distribution in which goods and services move directly from the producer to the consumer or industrial user |
| Industrial Goods | Tangible items that will be consumed by industrial users |
| Intermediaries | Channel members operating between the producer and the consumer or industrial user to help in the movement of goods and services |
| Middleman | See intermediaries |
| Retailers | Businesses that buy consumer goods or services and sell them to ultimate consumers |
| Industrial Distributor | A channel member that buys industrial goods and sells them to industrial users |
| Ultimate Consumers | People who personally use a good or service to satisfy their own wants |
| Wholesalers | Intermediaries who help to move goods between producers and retailers by buying goods from producers and selling them to retailers |
| Indirect Distribution | A channel of distribution in which goods and services move from the producer to intermediaries and then to consumers or industrial users |
| Producers | The people who make or provide goods and services |
| Service(s) | Intangible activities that are performed by other people for money; productive acts that satisfy economic wants |
| Industrial User | A business that buys materials, services, or goods that will be used to make other goods or used in the operation of the company |
| Product | Marketing element referring to what goods, services, or ideas a business will offer its customers |
| Goods | Tangible objects that can be manufactured or produced for resale |
