| A | B |
|---|
| strategic thinkng | The process of finding unique, innovative ways to reach an objective. |
| Smart Objectives | These are objectives that are specific, measurable, attainable, relevant, and timely. |
| Tactics | Actions taken to implement the strategy. |
| Applied Research | Focuses on solving a specific problem. In marketing it is often used to aid in the development of new or improved products. |
| Interpretation | The explanation of research data in a way that makes it meaningful and informative. |
| anthology series | A TV series that has a different cast, setting, and story line each season. |
| Sports teams use excitement around their stadiums and amenities to increase these: | attendance and ticket sales |
| 21% of respondents cited this as a reason they attended a particular Broadway show. | Tony award nomination |
| The purpose of marketing: | To create a satisfactory exchange between the business providing the product or service and the consumer. |
| specific | These type objectives that answer what, why, and how. |
| measurable | These type of objectives include a quantifiable way to determine whether they have been accomplished. |
| attainable | These type of objectives are stated as outcomes that can realistically be achieved. |
| relevant | These type of objectives pertain to the mission of the business. |
| Timely | These type of objectives have a start date and a completion date. |
