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Java Games: Flashcards, matching, concentration, and word search. |
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Ch. 10, Section 1 Vocab Review
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| Buying motives | the reasons consumers decide what products and services to purchase. |
| Consumer decision-making process | the specific sequence of steps consumers follow to make a purchase. |
| Emotional buying motives | reasons consumers decide what products and services to purchase based on feelings, beliefs, and attitudes. |
| Marketing | The activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large. |
| Marketing mix | the blending of four marketing elements? products, distribution, price, and promotion. |
| Marketing strategy | a company's plan that identifies how it will use marketing to achieve its goals. |
| Rational buying motives | reasons consumers decide what products and services to purchase based on facts and logic. |
| Target market | a specific group of customers that have similar wants and needs. |
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Business Education |
Evans High School |
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