| A | B |
|---|
| Typography | The reproduction of letters on a page is known as |
| Typeface | is a specific style applied to a font |
| Font | is a specific size, weight, and style applied to a character. |
| Font Style | is the slant and weight of a character, such as bold or italic. |
| Serif | fonts have letter attributes on the tips that add weight and dimension |
| San Serif | letters do not have attributes on the tips |
| Ornamental | fonts are designed strictly to catch the eye and should be used sparingly |
| Script | are typefaces that appear to have been written by hand. |
| Three Cs of Typography | concord, conflict, and contrast |
| Concord | A calm and harmonious layout is |
| Script fonts | fonts should never be used to key in all caps. |
| Conflict | Using two different type faces that are similar, but not different enough to stand apart from each other is the ________ style |
| Contrast | The _______ style effects the type face, size, and /or weight of text. |
| Contrast | To direct reading patters, organize information and emphasize important information one should use the style of |
