| A | B |
|---|
| product offers different features and options for the consumer | enhanced |
| A group of similar products with obvious variations in design and quality to meet the needs of distinct customer groups | product line |
| The routes that products follow while moving from producer to consumer, including all related activities and participating organizations | channels of distribution |
| When producers sell directly to the ultimate consumer | direct distribution |
| Buildings used to store large quantities of products until they can be sold | warehouses |
| forms of direct marketing | catalogs, email marketing, telemarketing |
| A distribution channel in which one business owns organizations at other levels of the channel | channel integration |
| Packing products in large shipping containers at the factory and shipping them by a variety of transportation methods | containerization |
| functions of packaging | protecting products, providing information to customers, making the product easier to use |
| The preferred low-cost transportation system used to move heavy and bulky items | rail |
| Two important product mix decisions | packaging and branding |
| an example of a direct channel of distribution | producer to consumer |
| Physical product in its simplest form | basic product |
| Product that includes additional features that are not part of the physical product but increase its usability | extended product |
| Complete set of all products a business offers to a market | product assortment |
| Differences between a business's offerings and the consumer's requirements | economic discrepancies |
| Businesses that participate in activities that transfer goods and services from the producer to the user | channel members |
| Distribution that takes place through channel members | indirect distribution |
| Channel in which one organization takes a leadership position to benefit all channel members | administered channel |
| the complete set of all products a business offers to a market | product assortment |
| Product assortments can have both | depth and breadth |
| The most commonly used methods of transporting goods | railroad, truck, airplane |
| Consists of all attributes, both tangible and intangible that customers receive in exchange for the purchase price | product |
| Products consists of all attributes, both | tangible and intangible |
